A wholesale produce house from California's growing regions to kitchens across the West.
Built on quality, cold chain, and the kind of trust you only earn one delivery at a time.
Sierra Star Produce is a wholesale produce house built on a simple idea: that the best fruit and vegetables should reach your kitchen looking like they just left the field. We're independent, family-minded, and obsessed with the work that happens between harvest and delivery.
We source from California's most established growing regions — the Central Valley, the Sierra foothills, the coastal stretches — building direct relationships with farms that have been doing the work for generations. We grade by hand, cool fast, and route by sunrise so chefs, retailers, and operators get product that performs on the line and on the shelf.
Selection rotates with the season, but the bar doesn't move. Every category is graded to commercial #1 specs or better — with a tighter eye on appearance, brix, and shelf life than the spec sheet requires.
Heirloom, beefsteak, romas, cherry, grape, on-the-vine — picked for color and brix, never for the truck.
Valencias, navels, lemons, limes, mandarins. Grove-direct, brix-tested.
Romaine, butter, kale, chard, spinach — pre-cooled, vacuum-packed.
Strawberries, blueberries, blackberries, raspberries.
Bell, shishito, padrón, jalapeño, hatch, poblano.
Peaches, plums, nectarines, apricots, cherries — picked at the brix the chef ordered, not the brix the truck demanded.
Hass-graded, ripeness-staged. Two-day, four-day, six-day windows on request.
Direct-grower relationships replace the broker layer. We buy where the fruit is grown, cool it where it's picked, and ship it on our schedule. The result is a tighter cold chain and produce that arrives with the same color, weight, and shelf life it had at harvest.
Established California farms — multi-generational operations in the Central Valley, Salinas, and the Sierra foothills. No brokers in the middle.
Pick windows scheduled to brix and color, not to the calendar. Field crews work the row in the morning; product is in the cooler before noon.
Hydro-cool, forced-air, or vacuum cooling — calibrated by commodity. Pulp temp targets met before the case ever sees a pallet.
Refrigerated freight built around your receiving window. Overnight to West Coast metros, two-day to mountain states.
California grows about a third of the country's vegetables and two-thirds of its fruits — and it's not all the same place. We work the regions that matter most for our category mix, picking from each at the moment they're peaking.
Stone fruit, tomatoes, citrus. The breadbasket — Stockton down to Bakersfield.
Apples, pears, table grapes, specialty stone fruit. Higher elevation, longer hang.
Leafy greens, brassicas, strawberries. Cool nights, foggy mornings.
Winter lettuce, melons, citrus. The off-season engine for the whole West.
Specialty stone fruit, foraged greens, organic small-lot. Boutique sourcing.
A real grower's calendar — what's on the truck right now, what's about to come on, what's winding down. Tap any month to see the season's roster.
There are a lot of ways to cut corners in produce distribution. We don't take any of them. Here's what gets done — on every box, every day.
From field cooler to your dock — pulp-temperature monitored, never broken. Audited per shipment.
Visual and brix-checked on intake. Mixed-pack rejects pulled before crossdock. No "good enough."
Lot-coded to the grower, the block, and the harvest day. PTI-compliant labels on every case.
GFSI-aligned program. Third-party audited cold storage and crossdock. Recall-ready in under four hours.
We work with restaurant groups, retail chains, foodservice distributors, school districts, and independent operators. Tell us what you need — produce category, volume, delivery cadence — and we'll get a quote and an account contact back to you the same business day.